Social responsibility marketing : the sudden rise and fall of a sporting goods company /
In July 2021, Fujian Hongxing ERKE Sporting Goods Co., Ltd. (ERKE) captured the attention of millions of Chinese people. After the largest rainstorm in its history hit Henan Province, ERKE donated CNY 50 million (about USD 8 million) in disaster relief supplies. Consumers expressed goodwill by impul...
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| Main Authors: | , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | CONNECT |
