Nielsen /

Nielsen /

Nielsen has been measuring audiences since radio was the primary form of mass communication, and the company's data on the popularity of particular programs (ratings) have become the industry's standard. For more than 80 years, Nielsen ratings have determined the amount advertisers pay for...

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Bibliographic Details
Main Authors: Elias, Jaan (Author), Dhar, Ravi (Author), Iwata, Jon (Author), Sudhir, K. (Author), Kraus, Michael W. (Author), Dupree, Cydney H. (Author), Taub, Melanie (Author)
Format: Electronic eBook
Language:English
Published: London : Yale School of Management, 2022.
Series:SAGE business cases.
Subjects:
Nielsen Media Research.
Strategic planning > Case studies.
Business planning > Case studies.
Organizational change > Case studies.
Customer relations > Management > Case studies.
Online Access:CONNECT

Internet

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