Audi plagiarism case : how self-media protects its intellectual property /
Self-media blogger Beida Mange claimed in May of 2022 that his work was plagiarized by the famous car brand FAW Audi. The next day, the plagiarized video was removed, and the related parties-Audi, the advertising agency M&C Saatchi aeiou, and Andy Lau, a famous Chinese actor who starred in the v...
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| Main Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | CONNECT |
