Nirma and HLL : a classic laundry detergent market share battle /
Hindustan Lever Limited (HLL), one of India's largest consumer goods companies, established a robust position in the Indian powdered laundry detergent market in the 1950s and 1960s. Its flagship, high-end detergent, Surf, led the market, especially among urban, well-off people. In the 1970s, Ka...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | CONNECT |
