Hard sell : advertising, affluence and transatlantic relations, c. 1951-69 /
How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
[publisher not identified],
2017.
New York [New York] : Distributed exclusively in the USA by Palgrave Macmillan 2013. New York [New York] : Manchester University Press, |
| Series: | Studies in popular culture (Manchester, England)
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| Subjects: | |
| Online Access: | CONNECT |
