Adopting the innovator's mindset : too many innovations fail because they're solutions looking for problems, not the result of a disciplined process /
Drawing on her new book, The Innovation Mindset, IBM Watson Health's Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, "What problem are we solving for the customer?" and then follow a disciplined proces...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2022.
|
| Edition: | [First edition]. |
| Subjects: | |
| Online Access: | CONNECT |
