"Deutsche Kultur" und Werbung : Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945 /

This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon "German culture". The work shows that the const...

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Bibliographic Details
Main Author: Schug, Alexander (Author)
Format: Electronic eBook
Language:German
Published: Berlin : Humboldt-Universität zu Berlin, 2010.
Series:Q-Serie ; Nr. 13.
Subjects:
Online Access:CONNECT