Marketing recorded music : how music companies brand and market artists /
"This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming and branding, this fourth edition also includes strategies for inde...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2022.
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| Subjects: |
Center for Popular Music - Reading Room
| Call Number: |
ML3790 .H985 2022
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|---|---|
| Copy 1 | Available |
