Political advertising in the United States /
"Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also uses ne...
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| Main Authors: | , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY :
Routledge,
2022.
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| Edition: | Second edition. |
| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 100 | 1 | |a Fowler, Erika Franklin, |e author. | |
| 245 | 1 | 0 | |a Political advertising in the United States / |c Erika Franklin Fowler, Michael M. Franz, and Travis N. Ridout. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a New York, NY : |b Routledge, |c 2022. | |
| 264 | 4 | |c © 2022 | |
| 300 | |a 1 online resource : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a "First edition published by Westview Press, 2016"--T.p. verso. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- The regulation of advertising -- The volume and content of political advertising -- The challenge of online advertising -- How ads are created and tested -- Buying and targeting political advertising on television -- Studying the persuasive effects of advertising -- Beyond persuasion: Mobilization and other effects of advertising -- The future of political advertising and its role in our society. | |
| 520 | |a "Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also uses newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending on ads. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising"-- |c Provided by publisher. | ||
| 545 | 0 | |a Erika Franklin Fowler is Professor of Government at Wesleyan University and co-director of the Wesleyan Media Project. Michael Franz is Professor of Government and Legal Studies at Bowdoin College and co-director of the Wesleyan Media Project. Travis N. Ridout is Thomas S. Foley Distinguished Professor of Government and Public Policy and Director of the School of Politics, Philosophy and Public Affairs at Washington State University and is co-director of the Wesleyan Media Project. | |
| 588 | |a Description based on online resource; title from digital title page (viewed on February 01, 2022). | ||
| 650 | 0 | |a Advertising, Political |z United States. | |
| 650 | 0 | |a Television in politics |z United States. | |
| 650 | 0 | |a Political campaigns |z United States. | |
| 650 | 7 | |a Advertising, Political. |2 fast |0 (OCoLC)fst00797961 | |
| 650 | 7 | |a Political campaigns. |2 fast |0 (OCoLC)fst01069212 | |
| 650 | 7 | |a Television in politics. |2 fast |0 (OCoLC)fst01146916 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 700 | 1 | |a Franz, Michael M., |d 1976- |e author. | |
| 700 | 1 | |a Ridout, Travis N., |d 1974- |e author. | |
| 776 | 0 | 8 | |i Print version: |a Fowler, Erika Franklin. |t Political advertising in the United States |b Second Edition. |d New York : Routledge, 2022 |z 9780367761479 |w (DLC) 2021019156 |
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| 952 | f | f | |a Middle Tennessee State University |b Main |c James E. Walker Library |d Electronic Resources |t 0 |e JF2112.A4 F68 2022 |h Library of Congress classification |
