Political advertising in the United States /

"Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also uses ne...

Full description

Saved in:
Bibliographic Details
Main Authors: Fowler, Erika Franklin (Author), Franz, Michael M., 1976- (Author), Ridout, Travis N., 1974- (Author)
Format: Electronic eBook
Language:English
Published: New York, NY : Routledge, 2022.
Edition:Second edition.
Subjects:
Online Access:CONNECT