Integrated marketing communication : putting the human person at the core /
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of prepa...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newcastle upon Tyne, UK :
Cambridge Scholars Publishing,
2020.
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| Subjects: | |
| Online Access: | CONNECT |
