Strategies in marketing /
The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and str...
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| Corporate Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Ipswich, Massachusetts :
Salem Press, a division of EBSCO Information Science,
[2017]
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| Edition: | Second edition. |
| Series: | Business reference guide (Salem Press)
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| Subjects: | |
| Online Access: | CONNECT |
