Brand Hate : Navigating Consumer Negativity in the Digital World.
This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's world, it is...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing,
2016.
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| Series: | Palgrave pivot.
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| Subjects: | |
| Online Access: | CONNECT |
