The small big : small changes that spark big influence /

Drawing from extensive research in the new science of persuasion, Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini, prove that small changes can make a big difference.

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Bibliographic Details
Main Authors: Martin, Steve J. (Author), Cialdini, Robert B. (Author), Goldstein, Noah J. (Author)
Format: Electronic Audio
Language:English
Published: [Old Saybrook] : Tantor Audio, 2014.
Edition:Unabridged.
Subjects:
Online Access:CONNECT