Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand /

Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand /

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Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influen...

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Bibliographic Details
Main Author: Miller, Pepper (Author)
Format: Electronic Audio
Language:English
Published: Old Saybrook : Tantor Audio, 2018.
[Old Saybrook, CT] : [2018]
Edition:Unabridged.
Subjects:
African American consumers.
Black people and mass media > United States.
Consumer behavior.
Consumers, Black > United States.
Marketing > United States.
Minority consumers.
Target marketing.
Audiobooks.
Livres audio.
Online Access:CONNECT

Internet

CONNECT

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