Corporate reputation : 12 steps to safeguarding and recovering reputation /
Best practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization.
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
©2008.
|
| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; CHAPTER 2: REPUTATION LOSS; CHAPTER 3: SECOND ACTS; PART II; CHAPTER 4: RESCUE; CHAPTER 5: REWIND; CHAPTER 6: RESTORE; CHAPTER 7: RECOVER; PART III; CHAPTER 8: RETURN TO FLIGHT; NOTES; INDEX.
