Corporate reputation : 12 steps to safeguarding and recovering reputation /
Best practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization.
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
©2008.
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| Subjects: | |
| Online Access: | CONNECT |
