Customer data integration : reaching a single version of the truth /

Customer data integration : reaching a single version of the truth /

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"Customer Data Integration defines CDI - what it is and why it's a critical solution to customer-focused business programs - and puts it in context with other emerging trends, such as Master Data Management (MDM). By explaining why customer data integration is so important for business str...

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Bibliographic Details
Main Author: Dyché, Jill
Other Authors: Levy, Evan
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2006.
Subjects:
Customer relations > Data processing.
Data warehousing.
Data integration (Computer science)
Consumer satisfaction.
Statistics > Methodology.
Consumer Behavior
Data Collection
Information Storage and Retrieval
Electronic Data Processing
Online Access:CONNECT
Table of Contents:
  • Ch. 1. Executives flying blind
  • Ch. 2. Master data management and customer data integration defined
  • Ch. 3. Challenges of data integration
  • Ch. 4. Our data sucks! : the (not so little) secret about bad data
  • Ch. 5. Customer data integration is different : a CDI development framework
  • Ch. 6. Who owns the data anyway? : data governance, data management, and data stewardship
  • Ch. 7. Making customer data integration work
  • Ch. 8. Making the case for customer data integration
  • Ch. 9. Bootstrapping your customer data integration initiative.

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