Customer data integration : reaching a single version of the truth /

"Customer Data Integration defines CDI - what it is and why it's a critical solution to customer-focused business programs - and puts it in context with other emerging trends, such as Master Data Management (MDM). By explaining why customer data integration is so important for business str...

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Bibliographic Details
Main Author: Dyché, Jill
Other Authors: Levy, Evan
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2006.
Subjects:
Online Access:CONNECT