Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs /

Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that peop...

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Bibliographic Details
Main Author: Stull, Craig
Other Authors: Myers, Phil, Scott, David Meerman
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : J. Wiley & Sons, ©2008.
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Online Access:CONNECT