Chief marketing officers at work /
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations--such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School--...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York] :
Apress,
[2016]
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| Subjects: | |
| Online Access: | CONNECT |
