When luxury meets art : forms of collaboration between luxury brands and the arts /
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, th...
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| Format: | Electronic eBook |
| Language: | English German |
| Published: |
Wiesbaden :
Springer Gabler,
[2014]
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| Series: | BestMasters.
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| Subjects: | |
| Online Access: | CONNECT |
