The Brand Advantage That Will Lure Shoppers Back to Stores /
E-commerce and the pandemic have disrupted brick-and-mortar retail, but new research shows an opportunity for culturally rich brands to leverage in-person shopping to build loyalty. When it comes to items like high-end watches, wine, and designer clothes, customers still want shops where they can im...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
MIT Sloan Management Review,
2021.
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| Edition: | 1st edition. |
| Online Access: | CONNECT |
