The Truth About Behavioral Change /
In this article drawn from his new book, How Behavior Spreads, UPenn professor Damon Centola explains how the thinking about social networks is changing. Recent research reveals that depending on long-established concepts such as "weak ties" and "long bridges" to drive the adopti...
Saved in:
| Main Authors: | , |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
MIT Sloan Management Review,
2018.
|
| Edition: | 1st edition. |
| Online Access: | CONNECT |
