Why Customer Participation Matters /
Most managers know that listening to customers makes good business sense. Businesses have much to gain from actively seeking and encouraging customer participation, which the authors define as getting customers to provide constructive suggestions and share their ideas on how to shape product and ser...
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| Main Authors: | , , , , , |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
MIT Sloan Management Review,
2014.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | CONNECT |
