Dating disruption - how Tinder gamified an industry : Tinder's gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents /

Dating disruption - how Tinder gamified an industry : Tinder's gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents /

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Bibliographic Details
Main Authors: Abolfathi, Niloofar (Author), Santamaria, Simone (Author)
Format: Electronic eBook
Language:English
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
Subjects:
Tinder (Computer program)
Dating (Social customs) > Computer network resources.
Mobile apps > Social aspects.
Online dating.
Online Access:CONNECT

Internet

CONNECT

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