Leveraging entity-resolution to identify customers in 3rd party data /
"Presented by Kelsey Redman, AVP, Data Science at Comerica Bank. Purchasing 3rd party data on individuals can give great insights on customers, but first we have to know which individuals from that outside data source are actually customers and which are just prospects. Without a unique identif...
Saved in:
| Format: | Electronic Video |
|---|---|
| Language: | English |
| Published: |
[Austin, Texas] :
Data Science Salon,
2020.
|
| Subjects: | |
| Online Access: | CONNECT |
