Public relations theory : application and understanding /
"The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approac...
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley-Blackwell,
2019.
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| Edition: | First Edition. |
| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Notes on Contributors vii Acknowledgments xiii 1 What Is Theory? 1; Brigitta R. Brunner 2 Strategy 13; Ana María Suárez-Monsalve and Juan-Carlos Molleda 3 Crisis Communication, Risk Communication, and Issues Management 31; W. Timothy Coombs, Sherry J. Holladay, and Elina Tachkova 4 Diversity 49; Dean Mundy 5 Ethics 63; Tor Bang 6 Dialogue and Organization-Public Relationships 79; Maureen Taylor, Michael L. Kent, and Ying Xiong 7 Social Media and Emerging Media: Theoretical Foundations 97; Karen Freberg 8 Nonprofits 113; Geah Pressgrove and Richard D. Waters 9 Globalization 125; Chiara Valentini 10 Community 141; Marina Vujnovic and Dean Kruckeberg 11 Activism 159; Erica Ciszek 12 Media Relations and Challenges in a Digital Media Era 175; Samsup Jo 13 Corporate Social Responsibility 185; Chun-Ju Flora Hung-Baesecke, Yi-Ru Regina Chen, Cindy Sing-Bik Ngai, and Minqin Ma 14 Health Public Relations 203; Shelley Aylesworth-Spink 15 Investor Relations 219; Alexander V. Laskin 16 Political Communication and Government Relations 233; Barbara Myslik and Spiro Kiousis Index 249
