Public relations theory : application and understanding /

"The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approac...

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Bibliographic Details
Other Authors: Brunner, Brigitta R., 1971- (Editor)
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : Wiley-Blackwell, 2019.
Edition:First Edition.
Subjects:
Online Access:CONNECT