Marketing for sustainable development : rethinking consumption models /
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behavior...
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London, UK : Hoboken, NJ :
ISTE, Ltd. ; Wiley,
2021.
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| Series: | Agronomy and food science. Food chain management
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| Subjects: | |
| Online Access: | CONNECT |
