Leading creative teams : management career paths for designers, developers, and copywriters /
Learn the skills you must master to assume leadership roles--creative directors, art directors, and advertising managers--on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of mana...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Berkeley, California] :
Apress,
[2017]
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Chapter 1: Start with a Blank Sheet of Paper
- Chapter 2: Leading a Creative Team
- Chapter 3: Leading an Advertising Creative Team
- Chapter 4: Leading a Design Creative Team
- Chapter 5: Brainstorming
- Chapter 6: Creative Exploration Tools
- Chapter 7: The Art of the Critique
- Chapter 8: The Art of the Pitch
- Chapter 9: The Art of Copywriting
- Chapter 10: The Art of TV and Radio
- Chapter 11: Career Trajectories Toward Creative Management
- Chapter 12: Invest in Your People
- Chapter 13: Don't Just Take It from Me
- Chapter 14: The Final Nutshell.
