Leading creative teams : management career paths for designers, developers, and copywriters /
Learn the skills you must master to assume leadership roles--creative directors, art directors, and advertising managers--on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of mana...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Berkeley, California] :
Apress,
[2017]
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| Subjects: | |
| Online Access: | CONNECT |
