Social media rules of engagement : why your online narrative is the best weapon during a crisis /
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one-and by understanding and influencing your audience w...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Milton, Qld. :
John Wiley and Sons Australia, Ltd,
2015.
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| Subjects: | |
| Online Access: | CONNECT |
