Transmedia marketing : from film and TV to games and digital media /
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Burlington, MA :
Focal Press,
2015.
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| Subjects: | |
| Online Access: | CONNECT |
