Digital analytics primer /
Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the sci...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson,
2013, 2014.
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| Subjects: | |
| Online Access: | CONNECT |
