Profiting from the data economy : understanding the roles of consumers, innovators, and regulators in a data-driven world /
Today, the insights available through "big data" are potentially limitless - ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy , cutting-edge academic researcher, David Schweidel, considers...
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| Format: | Electronic eBook |
| Language: | English |
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Upper Saddle River, NJ :
Pearson Education,
©2015.
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| Online Access: | CONNECT |
