Buyer personas : how to gain insight into your customers expectations, align your marketing strategies, and win more business /
"See your offering through the buyer's eyes for more effective marketingBuyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive co...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2015.
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| Edition: | 1. |
| Subjects: | |
| Online Access: | CONNECT |
