Crafting the customer experience for people not like you : how to delight and engage the customers your competitors don't understand /
Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in or...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
©2013.
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| Subjects: | |
| Online Access: | CONNECT |
