Digital impact : the two secrets to online marketing success /

"Win online by attracting the right customers and getting the right performance measurement. Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocat...

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Bibliographic Details
Main Author: Ramsey, Geoff, 1959-
Other Authors: Mayar, Vipin, 1962-
Format: eBook
Published: Hoboken, N.J. : John Wiley & Sons, Inc., ©2011.
Online Access:CONNECT