Infinite possibility : creating customer value on the digital frontier /
In 1999 Joseph Pine and Jim Gilmore identified a seismic shift in the modern econ- omy. To set yourself apart from your competition, you needed to offer your customers more than just great goods or attentive service. You needed to offer experiences? memorable events that engage people in inherently...
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| Main Author: | |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco, Calif. :
Berrett-Koehler Publishers,
©2011.
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| Edition: | 1st ed. |
| Series: | BK business book.
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| Subjects: | |
| Online Access: | CONNECT |
