Jugaad innovation : think frugal, be flexible, generate breakthrough growth /
"A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R & D projects and highly-structured innovatio...
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Main Author: | |
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Other Authors: | , |
Format: | Electronic eBook |
Language: | English |
Published: |
San Francisco, CA :
Jossey-Bass, A Wiley Imprint,
2012.
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Edition: | 1st ed. |
Subjects: | |
Online Access: | CONNECT |