Convergence marketing : combining brand and direct for unprecedented profits /
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time...
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| Format: | Electronic eBook |
| Language: | English |
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Hoboken, N.J. :
John Wiley & Sons,
©2009.
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| Online Access: | CONNECT |
