Contemporary wine marketing and supply chain management : a global perspective /

Contemporary wine marketing and supply chain management : a global perspective /

Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.

Saved in:
Bibliographic Details
Main Authors: Flint, Daniel J. (Author), Signori, Paola (Author), Golicic, Susan L. (Author)
Format: Electronic eBook
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Subjects:
Wine industry > Marketing.
Strategic planning.
Online Access:CONNECT (1 user limit)
Table of Contents:
  • List of Tables
  • List of Figures
  • List of Images
  • Acknowledgements
  • Introduction
  • 1. A Global Overview of Wine
  • 2. Forms of Markets
  • 3. Organizational Foundations
  • 4. Relationships
  • 5. Innovation and Experimentation
  • 6. Sustainability
  • 7. Brand Management Fundamentals
  • 8. Supply Chain Design
  • 9. Market Research
  • 10. Contemporary Branding Tactics
  • 11. Toward Communication 4.0
  • 12. Selling
  • 13. Supply Chain Management
  • 14. Performance Diagnosis
  • 15. Conclusions and the Future of Wine Marketing and SCM.

Similar Items