Contemporary wine marketing and supply chain management : a global perspective /
Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.
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| Main Authors: | , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2016.
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| Subjects: | |
| Online Access: | CONNECT (1 user limit) |
