Studies in marketing & advertising /
The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to the principles and strategies of advertising and marketing. The collection begins by reviewing managerial strategies in advertising, marketing, and sales groups bef...
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| Corporate Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Ipswich, Massachusetts :
Salem Press,
2017.
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| Edition: | Second edition. |
| Series: | Business reference guide.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Marketing management
- Marketing decision-making
- Advertising management
- Law of marketing & antitrust
- Effective media coverage
- Sales force management
- Channel management
- Applications for business consulting in marketing
- Marketing research
- Marketing methods
- Marketing strategy
- Models for marketing strategy
- Marketing principles
- Principles of advertising
- Direct e-marketing
- Social media and businesses
- Advertising campaigns
- Multimedia product placement.
