Studies in marketing & advertising /
The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to the principles and strategies of advertising and marketing. The collection begins by reviewing managerial strategies in advertising, marketing, and sales groups bef...
Saved in:
| Corporate Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Ipswich, Massachusetts :
Salem Press,
2017.
|
| Edition: | Second edition. |
| Series: | Business reference guide.
|
| Subjects: | |
| Online Access: | CONNECT |
