Business-to-business marketing 2022

"Business-to-Business Marketing 2022 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics,B2B media advertising, B2B e-commerce, behavioral marketing...

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Bibliographic Details
Main Authors: Miller, Richard K. 1946- (Author), Washington, Kelli D. (Author)
Format: Electronic eBook
Language:English
Published: Miramar, Florida : Richard K. Miller & Associates, 2021.
Edition:Fifth edition.
Series:RKMA market research handbook series.
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Online Access:CONNECT