Secrets of branding.

Secrets of branding. Episode 2, Persistence /

Including brands such as Aston Martin and Gucci, this episode looks at how brands exploit their illustrious histories in different ways.

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Bibliographic Details
Other Authors: Barrett, Steve (Television director) (Director), Bartholomew, Joanna (Producer, Narrator)
Format: Electronic Video
Language:English
French
Published: London, England : BBC Worldwide, 2014.
Subjects:
Château Lafite Rothschild (Winery) > History.
Gucci (Firm) > History.
Advertising > Brand name products.
Brand choice.
Branding (Marketing)
Consumers' preferences.
Educational television programs.
Online Access:CONNECT

Internet

CONNECT

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