Ben Parr (born February 12, 1985) is an American journalist, author, venture capitalist and entrepreneur. He is the author of ''Captivology: The Science of Capturing People's Attention'', a book on the science and psychology of attention and how to capture the attention of others. He is the President and co-founder of Octane AI, a marketing automation and conversational marketing company for E-commerce. He was previously a venture capitalist, the co-editor and editor-at-large of Mashable, and a columnist and commentator for CNET. In 2012, he was named to the Forbes 30 Under 30.
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![Ben Parr at [http://chirp.twitter.com/ Chirp], 2010](https://upload.wikimedia.org/wikipedia/commons/e/ef/Ben_Parr.jpg)
Ben Parr (born February 12, 1985) is an American journalist, author, venture capitalist and entrepreneur. He is the author of ''Captivology: The Science of Capturing People's Attention'', a book on the science and psychology of attention and how to capture the attention of others. He is the President and co-founder of Octane AI, a marketing automation and conversational marketing company for E-commerce. He was previously a venture capitalist, the co-editor and editor-at-large of Mashable, and a columnist and commentator for CNET. In 2012, he was named to the Forbes 30 Under 30.
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