Services marketing and management /
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
London ; Thousand Oaks, Calif. :
Sage Publications,
2003.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
